Published on October 29th, 2013 | by Mark Smith
Inspired Gaming Strikes Deal with 1960Bet
Inspired Gaming Group, one of the leading UK online sports content providers, has announced that it has entered into a retail and online content agreement with Nigerian operator 1960Bet, the largest sports betting operator in Nigeria with more than 600 betting shops as well as online and mobile betting sites at 1960bet.ng, 1960bet.ng/Mobile and Betland.com.
In terms of the agreement, Inspired Gaming will become the exclusive supplier of virtual sports to the Nigerian sports betting operator and will supply 1960Bet’s betting shops as well as its online and mobile betting platforms with premium virtual sports content, including virtual horses, virtual football and virtual greyhounds.
Inspired’s portfolio currently includes nine virtual sports and four high-frequency number games. The group launches new sports and games each year.
Managing Director of Virtual Sports at Inspired, Steve Rogers, said that the deal with 1960Bet is an indication of the continual global expansion of their virtual sports products and that they are delighted to be working with 1960Bet to boost their entertainment offering. Rogers added that they are confident that their products will perform well with the huge number of sports betting fans in Nigeria.
Chief Executive Officer at 1960Bet, Dotun Ajegbile, revealed that they have been monitoring the growing success of virtual sports very closely and have evaluated all the products that are available to operators. Ajegbile added that Inspired’s proven track record of delivering the most powerful product range and the highest income levels makes them extremely excited to be able to offer their customers this world leading product.