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Published on January 9th, 2014 | by Steve Gardman

Affinity Gaming and Williams Interactive Launch A-Play Platform

Premier gaming entertainment products and services supplier Williams Interactive and US casino operator Affinity Gaming announced the launch of the A-Play Connect Play4Fun Network. The fully customized iGaming and marketing platform will now allow Affinity to offer social casino games in free mode to its customers who can play online slots through their desktops, tablets, and mobile devices.

The games will also be available at Affinity’s casinos and resorts in Colorado, Missouri, Iowa and Nevada. A-Play Connect is a live feature with free-play variants of slots from WMS gaming. Some of the titles include Enchanted Kingdom, Super Jackpot Party, and Invaders from the Planet Moolah.

William Interactive’s vice president and managing director for the US and emerging markets, Bob Hays, said that Affinity can benefit from the combination of player-favorite games with social casino mechanics and make the most of both online casino entertainment and casino floors. According to the CEO of Affinity, David Ross, A-Play Connect is a step forward in the right direction towards the casino operator’s objective of building an engaged community of players. Ross said that players can now enjoy casino entertainment with personalized offers and marketing messages that will constantly attract them to their casino floors.

A-Play Connect will also include popular video poker themes such as Jacks or Better, Deuces Wild and Double Double Bonus Poker. Versions for the iPhone are already available for download while iPad and Android versions are to be launched in the near future.

Also in the news is social games developer and provider ISIS Lab Corporation. The company is set to launch its ISIS Friends social gaming platform in collaboration with Cladstone Limited, a casino management company, this month. The platform will be revealed on January 17th, 2014 at an event at London’s Soho Hotel, while it is expected to be launched in the UK market by the end of the month. Both companies claim that ISIS Friends is the first regulated real-money social gaming platform.

According to Daniel Kajouie, chairman and CEO of ISIS Lab, the platform is a first class product offering for the global marketplace while Cladstone and its customers in the UK will be the first to experience the platform’s innovative features. Cladstone’s founder, Sue Jacob, said the company was pleased to have licensed ISIS Friends, making them the first gaming company to provide its customers an online gaming experience unique to the UK marketplace.

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