Published on August 13th, 2013 | by Mark Smith
Bwin Enters into New Football Sponsorship with Olympique de Marseille
Bwin.Party Digital Entertainment recently announced that it has entered into a new sponsorship deal in terms of which the Bwin brand will become Olympique de Marseille Football Club’s official online betting and gaming partner.
According to the betting company, it is hoped that the three year partnership with Olympique de Marseille Football Club will result in the status and profile of the Bwin brand being strengthened in France and enhance its position as the leading football betting brand in Europe.
Norbert Teufelberger, the Chief Executive Officer of Bwin.Party Digital Entertainment, revealed that the agreement with the Marseille football club is in accordance with their aim to develop digital partnerships with iconic European football clubs where online gaming is regulated. Teufelberger added that he is thrilled with the latest sponsorship deal as Olympique de Marseille is known to be a highly respected European football club.
Bwin has already signed partnerships with Manchester United, RSC Anderlecht, Real Madrid, F C Bayern and Juventus Turin Football Clubs.
The partnership between Bwin.Party and Olympique de Marseille will see several new initiatives involving fans being introduced which includes giving lucky supporters the opportunity to train with the squad and travel to Champions League fixtures.
Bwin.Party’s products will be integrated into Olympique de Marseille’s digital and social platforms, stadium branding, development of on and off-line co-branded activities as well as access to players for marketing campaigns.
Olympique de Marseilles has won France’s top football league, the Lique 1, title an impressive nine times.