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Published on February 4th, 2014 | by Steve Gardman

Ladbrokes Launches New Live Dealer Service From Playtech

Popular UK bookmaker Ladbrokes recently announced the launch of a new Live Dealer service with high definition quality in collaboration with premier online casino software supplier Playtech. The arrangement will allow the bookmaker access to Playtech’s full range of gaming products. The migration will be completed just in time for the 2014 FIFA World Cup. Online gamblers can look forward to a live casino experience and wager with a live dealer or croupier in attendance. Roulette, blackjack, baccarat and Casino Hold’em will be available in the Live Dealer service.

According to Jim Mullen, MD of Ladbrokes Digital, Playtech’s live dealer platform further extends its market leading products to Ladbrokes customers. Mullen said the company considered it an important milestone in their digital business. Last year, the two parties entered into an agreement for the delivery the Vegas tab of casino games in July which was followed by the launch of the Mobenga sports betting mobile app in December. Playtech Poker was also made available live on Ladbrokes’ gaming site just before Christmas. The Playtech Live Dealer product includes back office systems support for bonusing and major improvements in Ladbrokes’ customer service.

Casino Technology and Playtech enter games deal

Just ahead of ICE, Casino Technology in its 15th year of operation, announced a deal with Playtech. The games manufacturer will provide five titles to be featured on Playtech’s platforms that will be ported through Videobet, Playtech’s retail subsidiary at ICE Totally Gaming. Casino Technology’s VP Marketing, Rossi McKee said the company was looking forward to showcasing these games at ICE 2014 and were happy to take the first step in exploring the potential of convergence platforms in the global market space with a trustful partner like Playtech.

Casino Technology is showcasing its products at ICE on stand N10-140. Playtech’s COO, Shay Segev expressed the company’s delight at partnering with Casino Technology and was certain that the games offered by Casino through their channels will allow their licensees to gain a strong competitive edge and attract a larger number of players across all platforms.

Playtech expects its total revenue to be ‘marginally ahead’ of analysts’ expectations. According to Yahoo! Finance, the company’s 12 month forecast is around $513.8 million. The software supplier has continually reported strong performance since the end of October 2013, during which it signed a number of new licensing agreements that included a deal with Holland Casino, the Dutch gambling monopoly.

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