Published on February 10th, 2014 | by Steve Gardman
TCS John Huxley Enters Online Gaming Arena
Gaming supplier and multiple gaming awards winner TCS John Huxley announced its foray into the online gaming arena. The supplier signed an exclusive deal with online gaming software supplier EveryMatrix that will allow TCS John Huxley access to its CasinoEngine product. Huxley’s clients outside of the North American market will be exposed to more than 1,500 games from leading third party casino vendors that include Net Entertainment, IGT, Bally, and Evolution Gaming. Huxley will also provide advisory web development and ongoing support services.
CEO of TCS John Huxley, Cath Burns, said the company has been approached by an increasing number of global operators for interactive solutions. Huxley is now well positioned to deliver live gaming solutions to help casino operators launch interactive, market proven platforms. Group business development director Jonathan Pettemerides is reportedly set to head TCH John Huxley’s new interactive division. Pettemerides said EveryMatrix was a natural choice as their interactive technology partner since the company has already integrated a wide range of casino content from leading online and traditional vendors successfully. Their back-end system will allow Huxley’s clients complete control of their online and mobile casinos similar to what they have on traditional gaming floors.
According to Pettemerides, the company will be able to fulfill every player’s quest for choice with this partnership and offer the best interactive gaming solutions in the industry. Their goal is to unify player experience both online and offline with innovative bonus and loyalty programs. CEO Ebbe Groes of EveryMatrix said their unique Web API will allow them to offer customized solutions to cater to the needs of land-based casinos.
EveryMatrix also recently upgraded OddsMatrix Seamless, its sportsbook that allows for seamless transaction integration with third party back office systems. The sportsbook is currently available on the GamMatrix gaming management platform and has been launched by several clients. According to EveryMatrix, the platform has already had a “significant bottom line impact” on cross sales from casino to sports and vice versa. All existing functionalities are supported and integrated with the new API which allows clients to build their own real time bonus programs and cross promotion tools.
Launched in Feb. 2009, the OddsMatrix sportsbook covers thousands of live every month. Recently, EveryMatrix also signed a partnership agreement with games developer World Match, adding several titles from WM’s portfolio to its EveryMatrix Casino Engine. This includes more than 80 slots, over 40 table games and video poker variants.